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Keynote:
The A
.R.T. of data
the art of data keynote

How A.R.T. helps you to communicate data

In a world overflowing with data, it’s easy to feel overwhelmed. We often rush our decisions, fearing we'll fall behind our competitors or miss our personal goals.

 

But do we ever pause and ask ourselves:

“Do we actually trust this data?”

In the age of AI, where everything is tracked, stored, and reported, all this information can feel like a mountain ready to crumble. What if you could turn this avalanche of information into data stories that build trust and drive action?

After a decade in the field, I have seen many professionals struggle to effectively communicate the value of their data. As a result, they often fail to persuade stakeholders to make informed decisions, leading to missed opportunities.

It's time to change that.

In this keynote, we'll look at the following topics:

  • Avoid common pitfalls: Learn how to avoid common pitfalls in data visualizations, ensuring your audience understands and trusts your data.

  • Leverage psychology of perception: Discover how our brains process information through the dual processing theory and use this knowledge to your advantage.

  • Know your audience: Gain insights into how to get inside your audience's mind to facilitate better data understanding.

Ready to transform the way you look at the world through A.R.T.?

For who:

  • Business and data professionals

  • Business executives

  • Educators & trainers

  • Everyday people curious about data 

What you'll learn:

The A.R.T. model: Attention, Recognize, Takeaway

Attention: Seize your audience's focus in a world full of distractions.

✓ Recognize: Help them easily identify key patterns and insights.

✓ Takeaway: Ensure their takeaway is meaningful, leading to real action.

Topics:

Trustworthiness

Critical thinking

Clean data

Visualization

Data Storytelling

Psychology

Practicals

Duration 30 or 45 min

Dutch or English

Dataminds

"Really appreciated this session and loved the sense of humour"
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Watch me speak:

These organisations were inspired by A.R.T.

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Henny is a dynamic keynote speaker known for his engaging storytelling, high-energy delivery, and thought-provoking insights.

Where others make data topics feel dry, Henny makes them lightweight, fun, and actionable.

 

With a passion for making complex ideas understandable, he challenges conventional thinking and inspires you to rethink how you use data in your daily job.

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Why book Henny as your keynote speaker?

  • What exactly do you help with?
    I help businesses and professionals turn data into clear, actionable insights through three key services: Data Visualization – Designing dashboards and reports that make complex data easy to understand. Data Storytelling – Structuring and communicating insights so they resonate with the right audience. AI & Data Communication – Using AI as a copilot for better, faster, and more effective decision-making. I also provide services to generate viral images and design presentations, even though that is not really my core business, but more of a passion.
  • Who is your coaching for?
    My coaching is ideal for: Business professionals who want to improve how they present and communicate data. Analysts and data teams who need better visualization techniques for reports. Executives and decision-makers who want to understand and leverage data storytelling. Organizations that want to integrate AI-driven insights effectively into their decision-making.
  • Do I need to be a data expert to benefit from your coaching?
    Not at all! My approach is tailored to your level—whether you're a beginner, business leader, or data analyst. I help you communicate data better, no matter your background.
  • What tools do you work with?
    I primarily work with Power BI, but the principles I teach apply to other tools like Tableau, Looker, and even Excel. I also help teams integrate AI-driven insights into their workflow effectively via tools like ChatGPT, Claude, Midjourney, or Ideogram. For presentations, I'm skilled in Power Point and Canva.
  • Can you help with my existing dashboards and presentations?
    Yes! I can review, refine, and improve your current reports and presentations, ensuring they are clear, impactful, and aligned with your audience’s needs.
  • How does your coaching work?
    I offer 1-on-1 coaching sessions and team workshops that can be tailored to your needs. Sessions typically include: An introduction call into your current data challenges. Setting up a planning according to your expectations. Practical improvements and hands-on exercises. Guidance on storytelling, visualization best practices, and AI integration.
  • What’s the difference between data visualization and data storytelling?
    Data visualization is about creating clear, effective charts and reports. Data storytelling is about structuring and presenting insights in a way that leads to action and better decisions. A great visualization is useless if no one understands or acts on it. That’s why storytelling matters.
  • Can I book a one-time session, or do I need a package?
    You can book a single session if you need quick feedback or guidance. However, most clients see better long-term results with multiple sessions where we refine and implement improvements over time.

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