Keynote:
The A.R.T. of data
How A.R.T. helps you to communicate data
In a world overflowing with data, it’s easy to feel overwhelmed. We often rush our decisions, fearing we'll fall behind our competitors or miss our personal goals.
But do we ever pause and ask ourselves:
“Do we actually trust this data?”
In the age of AI, where everything is tracked, stored, and reported, all this information can feel like a mountain ready to crumble. What if you could turn this avalanche of information into data stories that build trust and drive action?
After a decade in the field, I have seen firsthand how misinterpreting data can lead to disastrous decisions. Ensuring your message is clear and compelling in today's fast-paced world is crucial.
In this keynote, we'll look at the following topics:
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Avoid common pitfalls: Learn how to avoid common pitfalls in data visualizations, ensuring your audience understands and trusts your data.
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Leverage psychology of perception: Discover how our brains process information through the dual processing theory and use this knowledge to your advantage.
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Know your audience: Gain insights into how to get inside your audience's mind to facilitate better data understanding.
Ready to transform the way you look at the world through A.R.T.?
For who:
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Aspiring data professionals
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Business executives
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Data scientists & analysts
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Educators & trainers
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Everyday people curious about data
What you'll learn:
The A.R.T. model: Attention, Recognize, Takeaway
✓ Attention: Seize your audience's focus in a world full of distractions.
✓ Recognize: Help them easily identify key patterns and insights.
✓ Takeaway: Ensure their takeaway is meaningful, leading to real action.
Topics:
✓ Trustworthiness
✓ Critical thinking
✓ Clean data
✓ Visualization
✓ Data Storytelling
✓ Psychology
Practicals
Duration 30 or 45 min
Dutch or English
These organisations were inspired by A.R.T.
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