The A.R.T. of Data -
Data storytelling edition
Master the art of data visualizations with a focus on data storytelling in this one-day course.
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For who?
This training is for business professionals and leaders who want to improve how they communicate data in presentations and reports. It is also ideal for data analysts and BI specialists looking to move beyond dashboards and reports to craft engaging narratives.
Why?
You need stories to drive actions out of data. Yet, many struggle to turn data into a clear, structured, and persuasive story. The result is confusion, lost opportunities, and disengaged audiences.
This training teaches proven techniques to make your data-driven message actionable. You will learn how to grab attention with structured storytelling, simplify complex insights, and persuade your audience to act on your insights.
We learn from real examples, applying insights from past successes and failures to create better data stories.
This training also introduces the A.R.T. model, showing how our brain processes visuals:
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Attention – What draws the user’s focus?
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Recognize – How is the data interpreted?
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Takeaway – What insight is gained?
The M.U.S.E. is a structured approach to turning raw insights into an engaging story that informs, confirms, or persuades your audience.
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Main Subject – Define the core insight
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Unveil – Reveal the supporting details
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Story – Structure your insights
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Exit – Drive action with a clear takeaway.
By combining artistic principles, data visualization best practices, and audience-focused design, this training ensures you feel confident to create data stories that are visually intuitive and decision-driven.
Content
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Introduction to Data Visualization
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Fundamentals of the A.R.T. model
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Effective visual design principles
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How to avoid common data viz pitfalls
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Choosing and applying the right visuals
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Structuring your narrative
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The M.U.S.E. framework methodology
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Persuasive data storytelling
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Hands-on practice exercises
Participants will receive a comprehensive training booklet that covers key concepts, including a detailed explanation of the A.R.T. model and how to apply it to. This booklet serves as a reference guide to reinforce learning beyond the training session.
Trainer
With extensive experience in design, analytics, and training, I help you grow your data visualization skills by breaking down complex things without oversimplifying them. My approach is that you understand the 'why', so you can apply your new skills with confidence.
Contact me now to elevate your skills in data storytelling
You are in good hands.
I've trained many professionals in various companies (of all sizes).
